&mag

&mag

A short television commercial for Garanti Bank's &mag magazine.

We initially planned to animate this piece in After Effects, but switched to Maya in the middle of the process in order to give the magazine appearance some extra realism.

Most of the production time was spent on separating the city photograph into parallax-scrolling composition. Once completed, the AE-animated textures served as the page art for the 3D animation.

watch

&mag
view | download

credits

Date
30.08.2008

Client
Garanti Bank

Agency
Alametifarika

Design & Animation
Quba Michalski

Tools
Photoshop, After Effects, Maya

 

extras

Layer masks on original photographExtra smudges filling the gaps during camera movement